“Boost Your Back to School”

To help families stay prepped for all the germs, bugs, and ickiness the classroom brings home with the kiddos, we recruited everyone’s favorite 90s actress and modern-day mom Tamera Mowry — launching a hilariously honest social series that puts Haleon and its portfolio of brands top of mind for moms everywhere.

Client

Haleon

Accolades

Path to Purchase Institute

Results

Total Reach: 609M (+306%)

Total Engagements: 756K (+44K)

+5% Growth for Hero Brands and +7% GROWTH for Supporting Brands

+44% Shareability Boost