“set Your Quit Date”

Tasked with getting “Hopeful Quitters” at Target to choose Nicorette for their trusted cessation method, we chose to highlight the core claim that Nicorette can help you quit in just eight weeks. Going all in on the idea that with Nicorette, Hopeful Quitters can get back to what really matters and quit smoking for the people they love by setting a quit date in 8 weeks.

Client

Nicorette

Timing

2025 Q1, Q2, Q4

Activation Included

Digital Banner Ads (Roundel) with Custom Landing Page

Social Ads (Pinterest)

Google PLAs

Results

Impressions: 23.5M

Influenced Sales: $2.1M

ROAS: $12.53