Tasked with targeting younger Walmart Shoppers who suffered from oral health issues like sensitivity teeth and gums, we decided to tap into the biggest influencer trend of all: unboxing.

And not just any unboxings… but the #unsexy ones. Where influencers highlight products that work well but may not be the trendiest or the “sexiest” items at shelf.

We activated this program through WMC Offsite/Onsite, influencers, Gratsy sampling boxes, Exte contextual display and Paid Amplification (media tactics driving to Walmart Brand Shop).

Results

Impressions: 10.3M

ROAS: $8.33

Client

Sensodyne & Pronamel