Back-to-School Routine with Tamera Mowry

To help families stay prepped for all the germs, bugs, and ickiness the classroom brings home with the kiddos, we recruited everyone’s favorite 90s actress and modern-day mom Tamera Mowry — launching a hilariously honest social series that puts Haleon and its portfolio of brands top of mind for moms everywhere.

Client: Haleon

Year: 2023

Accolades: Path to Purchase Institute

THE NUMBERS

Total Reach: 609M (+306%)

Total Engagements: 756K (+44K)

+5% Growth for Hero Brands and +7% GROWTH for Supporting Brands

+44% Shareability Boost

A Look at Retail

We took the work to retailers including Walmart, Walgreens and CVS where we crafted everything from digital banners, retail displays and social! All living within the retailers’ specific ecosystems.

Group Creative Director: Tracy Mathison

Creative Director: Matt Coppola

Copywriters: Gabby Cano, Michael Hurley

Art Directors: Delaun Anderson, Anna Kate Mcginty